Do the first five seconds of your radio ads make anyone want to hear more? Probably not. The writing and voicing of 99 of 100 ads share this quality: they're positively, truly boring. Why is this, and what can you do to make sure your ads get listened to?
You're going to hate this: When the vast majority of ads are aired, listeners' minds go someplace else. Hear the alarm bells going off in your head? You're wondering if your ads really are that bad, because you're spending a large number of dollars running them. If your business is doing well, you undoubtedly think a lot of it is due to your ads. I'd bet more than even money that your ads don't have much to do with your success, again, because most ads are terrible. If your ads were truly good, your business would be doing even better.
Your ads are getting tuned out because, first, they sound like ads. People hate ads. They get in the way of music or talk. So why do you have radio ads that sound like ads? Next, they're written by radio station people, or you're writing them, and neither you nor they are trained in the psychology of persuasion. Don't take offense: I don't mind if someone tells me I shouldn't fly airplanes, because I'm not a trained pilot.
People think radio stations aluminum alloy profile know about advertising. What they are not aware of is that the station copywriter, if there is one (many stations make their account reps write the ads), is not a trained copywriter. Stations are sales-driven, not ad effectiveness-driven. This is not good news for you. Further, station ads are voiced by people who cultivate ?radio? voices, which are necessary for everything to do with radio ? except advertisements. No one talks like that in everyday conversation.
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