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The current proportion of alcohol consumption were: 75% wine, beer 15%, wine 10%, while this ratio is basically the ratio of consumption of liquor bars in Chengdu," wine market, is basically seized from the hands of beer The. "journalists in the survey also found that some of the major beer companies do bars have acknowledged that nearly three years, beer sales in bars is not satisfactory.

The beginning of business or have a wine bar, that is, how liquor sales? Zhao Lu thought of the taste dilution, to 40 degrees wine Riga Coke, Sprite, green tea, black tea, green tea was favored by the market, began as a spontaneous fashion spread. Drinking in health driven by the concept of "empty bottles" Chivas against the green way to become a fashion, bar backward we have come to learn.

Now, in the bar industry, "would drink Chivas's, a bottle of Chivas 6 bottles must be against the green tea, green tea, but also Master Kong", it has become an iron law.Manufacture of fashion, and then selling products, error estimation that this is their target for 25 to 35-year-old consumer group with the successful marketing of the Road.

However, so that Chivas against the drinking of green tea a trendy, whether it is a subsidiary of Pernod Ricard should add, or bar, need another hurdle crossed: "That is the price someone can afford."In fact, the wine should not be treated as early as 1992, had entered China, was aimed at the social elite, the price very high. It is the figure often appears in the nightclub, not the bar. "5 years ago, we began to target the re-location, select the young people, have spending power and desire for consumption of young people."